GA4 conversion tracking: The ultimate guide to staying on course (and not losing money) in 2026
Hello! I’m Misael Echeverría, Search Engine Marketing Lead at WeLoveWeb. If you are reading this, you have probably already had more than one “headache” with your website metrics. It is 2026, and if we have learned anything from these years of frenetic evolution with Google Analytics 4, it is that measuring for the sake of […]
Google Ads Bidding Strategies: How to Choose the Winner for Your Business in 2026
Hello! I am Misael Echeverría, Search Engine Marketing Lead at WeLoveWeb. If you are reading this, you have likely already realized that managing a Google Ads account today is nothing like what we were doing five years ago. Before, we spent the day manually adjusting Euro cents; now, we operate in an environment where Artificial […]
Performance Max tips: An advanced guide to mastering Google Ads AI in 2026
Hello! I am Misael Echeverría, and in my day-to-day work as Search Engine Marketing Lead at WeLoveWeb, I face one of the most exciting—and sometimes frustrating—challenges in modern marketing: Performance Max campaigns. If you have made it this far, you probably already know that the Google ecosystem has changed. We no longer choose every bid […]
Google Ads vs. Facebook Ads: Where should you invest your marketing budget this year?
Hello! I am Misael Echeverría, Search Engine Marketing Lead here at WeLoveWeb. If you have reached this article, you are likely facing the dilemma that keeps thousands of entrepreneurs and marketing directors awake every morning: Should I put my money into Google or Meta’s networks? I have spent years analyzing data, burning the midnight oil […]
How to Perform a Free Google Ads Audit Without Losing Your Mind
Hello! I am Misael Echeverría, Search Engine Marketing Lead at WeLoveWeb. If you have made it this far, it is likely for one of two reasons: either you feel that Google is keeping your money without delivering results, or you are someone who, like me, cannot sleep soundly knowing your account could be performing 20% […]
Choosing a Google Ads Agency in Spain: How to Find the Partner That Will Truly Grow Your Business
Hello! I’m Misael Echeverría, Search Engine Marketing Lead at WeLoveWeb. If you’re here, it’s probably because you’ve realized that managing your own Google advertising campaigns is a time sink (and a money pit if not done correctly), or because your current agency isn’t delivering the results you expected. For years, I’ve been analyzing accounts, optimizing […]
