Selling real estate through the web has its advantages and difficulties. On the one hand, you can target a wider audience and attract potential customers through targeted marketing. But on the other hand, with so many providers out there, it can be difficult to stand out as the best possible option for aspiring homeowners.
While having a website in itself is a step in the right direction, the real estate web design must be compelling and offer maximum UI/UX capabilities to site visitors.
Accommodating visitors is as important for businesses as it is ultimately for those who end up buying or renting a home. Attractive web pages are important, but site owners should also emphasize practicality and explore all options to facilitate navigation and interactions.
These efforts not only increase recognition, but also traffic and revenue, while providing a significant advantage in terms of SEO.
Features that real estate agency web pages should have
For any corporate web page or business profile, making a good first impression is vital to achieving conversions. To achieve this, the need to balance style and substance is of utmost importance.
Having valuable information and a reliable product is just the beginning when it comes to any real estate company. To take advantage of this, the goal is to use your assets and brand recognition, and market them through state-of-the-art web development.
Impressive design
While operating a business online has its advantages, it is important to keep in mind that viewing property listings is not something customers take lightly. For some buyers, visiting an online dealership is like visiting the real place and should be treated as such through appropriate real estate web design measures.
Websites can impress viewers with splendid color combinations, luxurious fonts, and a proper website structure complete with animations, clear functions, and well-managed website performance. Once this is achieved, your chances of soliciting viable leads will increase exponentially.
Professional photography
Visual marketing is one of the most effective means for companies to offer an authentic vision of what they offer. But for real estate agencies, grainy, low-quality images don’t tell the whole story, and what they convey is not always the most flattering message.
Instead, investing in high-definition video and images taken with professional-quality equipment shines a more favorable light on your property, and is a critical aspect of creative real estate web design. These images and videos can serve as custom backgrounds for landing pages, as well as highlights of each new listing and opening.
In-depth content
Website visitors should feel that their needs are met through the various functions and content on your website. To do this, you need to complement your sharp interface with solid design features aimed at improving the customer experience.
In real estate web design, calls to action (CTAs) play an important role in driving meaningful interactions. However, not everyone will visit your website to buy something, and forcing them to do so from the start will not turn out particularly well.
Instead, you can encourage visitors to download a brochure, read testimonials, watch videos, and participate in other activities without forcing them to commit to a purchase before allowing them access to other features.
This allows undecided visitors to gradually acquire more interest, until they are ready to make the call and confirm that they are interested in a reservation or an in-person visit. This approach to getting deals is not the fastest, but it is one of the most effective for getting results.
Interactive features
Engaging viewers with dynamic features and real-time web highlights is a great way to boost organic traffic. These include live tours, interactive maps, FAQ sections, and informative reviews.
Detailed information
Sometimes, people who are actively looking for listings hesitate because they cannot find the right house or location, or there is simply not enough data to make an informed decision. Fortunately, informative real estate web design can save the day.
We have already talked about the importance of having images of your property. You can also inform viewers with details such as the type of properties offered, rooms, utilities, prices, and neighboring facilities such as transportation, hospitals, schools, markets, and other useful details.
Advanced search
After adding certain information to your listings, as well as reviews and location details, you can adjust the tags associated with each opening. In this way, each listing can be easier to locate. As for the results retrieval mechanism, you can’t go wrong with a well-assembled search function.
Needless to say, unlike online stores, real estate web pages respond to very specific needs. Therefore, your search engines must be properly configured. The best option is to implement a customizable and multifaceted search function with different filters.
This feature should allow buyers to sort options based on their budget, nearby locations, property type, and other preferences. Exhaustive searches are a very important part of user-oriented real estate web design, and are a godsend when it comes to navigating the pages.
10 web design examples that may be of interest
Unbridled creativity is not natural for all business owners, nor is everyone good at communicating their needs to web designers.
Fortunately, examples of quality websites are everywhere on the Internet. By reviewing some cases, owners can get an idea of what may be missing from their real estate web design or vision.
Below are some examples of web page optimization for guaranteed results.
1. Property Vision
Web page: https://propertyvision.com/
Based in: England, United Kingdom
The landing page of this London dealer is not very large in terms of color palettes, but that is just a brand choice that, as you can see, can still deliver when done tastefully.
What is even more surprising is that the landing page is full of smooth animations, snippets of crisp snapshots, and persuasive CTAs. If you are not interested in buying anything immediately, that’s okay. You can download brochures, view news and press releases, or visit the about us page for some interesting reading.
The menu icon in the upper right allows you to toggle headers and footers to add features such as complaint sections, social links, and additional menus. A true masterclass in simple yet elegant and user-focused real estate web design.
2. Oxford Properties
Web page: https://www.oxfordproperties.com/
Based in: Ontario, Canada
This website leverages a simpler interface. That said, it makes no concessions when it comes to high-definition images and engaging video ads embedded as links from its YouTube channel.
What is truly surprising about this site is how the content of each individual page, as well as sets of multiple web pages, are organized into menus.
If you are interested in buying, the “featured properties” section allows you to browse your options and choose from desired listings in certain locations in North America.
3. Dirk Stone
Web page: https://dirkstone.com/
Based in: Michigan, United States
Again, limited use of base colors is not a bad thing when it comes to branding. Especially when you combine the color scheme with a video ad that runs in the background of your landing page, with a well-written company introduction that greets visitors front and center.
As you scroll down, animated CTAs allow you to learn more about selling and buying properties, followed by listings, help forms, staff profiles, testimonials, and more. As for real estate web design, everything is simple and straightforward and allows users to take advantage of their time to interact at will.
4. Ginger Martin
Web page: https://gingermartin.com/
Based in: California, United States
So, ladies and gentlemen, this is how you make a lasting first impression. A crisp video tour of the locations and interior facilities behind crisp, well-contrasted fonts.
In addition, you will find everything important on the home page, from CTAs to press articles, the blog section, business partners, testimonials, and much more. The animations are fluid and the interface allows for effective navigation.
5. Villa Lion View
Web page: https://villalionview.com/
Based in: Cape Town, South Africa
If you are selling luxury properties, you need a real estate web design that lives up to the opulence. For example, using a professionally filmed video teaser as the backdrop for your landing page seems like a great idea. But here, that’s just the beginning.
Smooth animations and clear high-definition photographs document the many highlights of this dealership and its various extravagant listings. Fine dining, golf courses, and lush suites are some of the aspects you can enjoy.
If you are interested in a limited stay, there is a booking option on the home page where you can enter your ideal window and the number of guests, followed by more details if needed.
6. 1OAK Realty Solution
Web page: https://1oakjm.com/
Based in: Kingston, Jamaica
Another great example of simplicity combined with impactful and fluid visual design; this website shows how to use contrasting layouts to place relevant content exactly where it needs to be to capture the visitor’s attention.
Apart from the header menus and the slideshow of featured and recent openings, what is most striking is the search mechanism in the center of the screen. Here you can search for deals or make selections by choosing from multiple parameters until you have all the ingredients of the perfect home.
7. Sotheby’s International Realty
Web page: https://www.sothebysrealty.com/eng
Based in: Global franchise
To effectively sell luxury premises in locations around the world, you need a real estate web design that has universal appeal. And this website certainly has an appeal that translates well, and we are not just referring to the multilingual and multi-currency options available through “Preferences” in the upper right.
With striking colors, animations, and impressive videos on the landing page, this site truly presents and promises services worthy of a king.
Again, if you are not interested in buying or selling, there is still plenty to see. If you are interested, the search function is based on location, allowing you to search for vacancies in your proximity.
8. Mark Spain Real Estate
Web page: https://markspain.com/
Based in: USA
Here we see a web page design that conveys familiarity through an ergonomic color scheme that is as easy on the eyes as it is sophisticated. This fusion of comfort and style is a great approach to real estate web design. If you are still unsure, the long list of positive testimonials on the home page should reassure you.
In addition, videos and animations are commonly used, but also with minimalist graphics and visible links to social profiles and associated reviews. Meanwhile, the bold, tiered text offers ease of use with a sense of gravitas that all businesses should strive for.
9. Century 21 Real Estate
Web page: https://www.century21.com/
Based in: USA
This seller, another global player, also caters to a wide audience thanks to the complete translation of the site. Apart from that, the unique combination of warm palettes and photos with matching schemes is quite a statement and demands attention.
The landing page features a coherent design section architecture with CTAs that make excellent use of space while conveying the message. There is no shortage of elements for casual visitors, but the sporadic layout of content avoids clutter.
Meanwhile, even if you don’t feel like buying, selling, or exploring mortgage offers, the options to do so occupy the header where they are easy to spot if you change your mind.
10. Metrovacesa
Web page: https://metrovacesa.com/en
Based in: Madrid, Spain
Here, the focus of real estate web design seems to be around enthusiastic buyers, but if you are sure, such a bold step might not be the worst idea. Moreover, with such bold visuals as those found on this landing page, the chances of getting conversions are anything but nil.
Being based in Spain, versions of this website are available in English, Spanish, and Catalan. But even if the text adopts a different language, the impressive visuals speak the same language of promises and undiluted luxury.
The use of space, bold fonts, and sparse animations give the feeling of a sober but encouraging vision. Here, visitors have the possibility to consult vacancies, contact staff, and learn more about the company and its objectives and ecological initiatives.
Conclusion
Spending on a well-designed website for property tours is an admirable and viable instinct. But an effective real estate web design is supposed to be welcoming, comfortable, and packed with utilities, just like reality.
As we have seen, the balance between a minimalist, brand-focused design with luxurious content and quality photography presented through silky animations is a particular favorite among top real estate sellers. And, as you have no doubt noticed in the reviews, it seems to have yielded significant results.
With these examples, you should now have a much clearer idea of the design of a digital broker. If not, expert designers like those at WeLoveWeb will have you covered.
