Hello! I am Peter Cuber, Project Manager at WeLoveWeb. If you are reading these lines, it is very likely that every time you visit your company website you feel a mix of nostalgia and slight embarrassment. Perhaps the website looks “old”, does not load well on mobile, or, worse still, it has stopped bringing you enquiries.
Often, in meetings with clients, I hear the same line: “Peter, our website was built five years ago and it no longer represents us.” And that is completely normal. The digital world moves at breakneck speed. A corporate website redesign is not an aesthetic whim; it is a strategic necessity to remain competitive.
In this article, I would like to share all my experience managing projects to explain how to tackle this process without losing your mind and, above all, ensuring that the final result is a tool that works for you 24/7.
Do you really need a corporate website redesign?
Before you start changing colours and logos, you need to be honest. You do not always need to tear everything down, but there are signs that are distress calls from your online presence.
1. Your conversion rate is rock bottom
If you have visits but nobody calls or writes to you, the issue is usually your site architecture or the level of trust you convey. According to studies on web credibility, visual design is the number one factor users use to judge a company’s credibility. If your website looks like it is from 2010, your authority plummets.
2. It is not mobile-friendly
Today, more than 60% of web traffic in Spain comes from smartphones. If your menu overflows or users have to “pinch” to read text, you are driving away more than half of your potential customers. A modern corporate website redesign must be Mobile-First.
3. The loading speed is frustrating
We live in the age of impatience. If your page takes more than 3 seconds to display content, the user will go back to Google and visit your competitor’s website. Technical optimisation is the invisible pillar of any successful redesign.
The foundations of a meaningful corporate website redesign
When we sit down to plan a new corporate web design project, my role as Project Manager is to ensure we do not lose sight of what matters. A beautiful design that does not sell is simply expensive art.
Analysing what you already have
Before deleting anything, we review Google Search Console. We must know which pages are bringing you traffic today so we do not break what is already working. If you redesign without taking SEO into account, you can suffer a dramatic drop in organic searches.
User experience (UX) as a priority
We do not design to please the CEO (although we also strive for that); we design for the end customer. We apply usability principles backed by experts such as Nielsen Norman Group, who argue that clarity and consistency in navigation are vital so users do not feel lost.
Critical steps for a flawless corporate website redesign
From my desk at WeLoveWeb, I follow a strict roadmap to ensure the project reaches the finish line on time and in the right way. Here is how we do it:
1. Defining objectives and the buyer persona
Do you want to generate leads? Sell directly? Improve your brand image? A corporate website redesign is not the same for a consultancy as it is for a logistics company. We define who your ideal customer is and what problem you solve for them.
2. Content and architecture audit (Sitemap)
Often, corporate websites have excess “fat”: service pages that no longer exist, abandoned blogs… We streamline the structure so Google and users can find what matters quickly.
3. Wireframing: The skeleton before the skin
Before adding beautiful photos, we sketch the website in black and white. This is where we decide where the call-to-action (CTA) buttons go, how the information is laid out, and what the user flow will be. If the layout works in black and white, it will work in colour.
4. Technical implementation and SEO
This is where my development and SEO colleagues work their magic. During a corporate website redesign, it is vital to manage 301 redirects. If you change a URL (for example, from /services/ to /our-services/) and do not notify Google, the user will encounter a 404 error and you will lose your position in the search results.
The importance of performance and Core Web Vitals
In 2026, Google no longer forgives slow or unstable websites. In every corporate website redesign, we are obsessed with Core Web Vitals.
What does this mean for you?
- LCP (Largest Contentful Paint): The main element must load quickly.
- FID (First Input Delay): The website must respond instantly when the user clicks.
- CLS (Cumulative Layout Shift): Elements should not “jump” while the page loads.
A fast website not only pleases Google; it also improves your conversion rate. Nobody buys from a shop where the doors take a minute to open.
Expert tips to avoid mistakes in your redesign
Based on the mistakes I have seen over the years, here are my golden tips:
- Do not cut corners on professional photography: A corporate website redesign with generic stock photos strips your brand of personality. Use real photos of your team and your offices.
- Less is more: Do not try to say everything on the homepage. Be direct. Users scan; they do not read.
- Testimonials and success stories: Social proof fuels trust. If you have satisfied clients, give them a prominent place on your new website.
- Web accessibility: It is a matter of ethics and legality, but also of business. Ensuring your website is accessible to people with visual or motor disabilities expands your market. You can consult the accessibility guidelines on the official W3C (Web Accessibility Initiative) website.
Why your redesign must clearly say “We are experts”
Google’s algorithm seeks content that demonstrates Experience, Expertise, Authoritativeness, and Trust. In a corporate website redesign, this translates into:
- Having a human and detailed “About us” page.
- Including links to professional profiles and press mentions.
- Providing accurate, well-structured technical information.
At WeLoveWeb, when we take on a client’s corporate website redesign, we make sure every section reinforces their authority in the sector. We do not want you to look like the best; we want to show that you are.
Are you ready for change?
A redesign can feel daunting, I know. It involves investment, time, and making important decisions about the future of your brand. But the cost of doing nothing is far greater: it is the cost of customers who go to your competitors because their website does convey trust.
At WeLoveWeb, we are passionate about transforming businesses through technology and design. We do not build cookie-cutter websites; we create tailor-made solutions that drive results. If you feel your current website is a burden rather than an engine, it is time to talk.
Take the step towards high-impact corporate web design
At WeLoveWeb, as specialists in corporate web design, we are ready to support you throughout the entire process—from the initial strategy to launch and ongoing maintenance. My team and I will make sure your corporate website redesign is a smooth experience and, above all, profitable for you.
Shall we discuss your project? Visit our services page and discover how we can help you regain leadership in your sector. Do not let another year go by with a website that is not up to your standards. Request your quote today.
Frequently Asked Questions (FAQ) about corporate website redesign
There is no fixed price, as it depends on the scope of the project, the number of pages, and the required functionality (bookings, multilingual, etc.). At WeLoveWeb, we provide bespoke quotes after understanding your specific needs to ensure the best value for money.
If the corporate website redesign is done correctly, with a 301 redirect plan and by maintaining the content hierarchy, you should not lose your rankings. In fact, you are very likely to improve them thanks to technical and UX optimisation.
A professional redesign project usually takes between 6 and 10 weeks. This time includes the strategy, design, development, content review, and final testing phases before launch to ensure everything is perfect.
Of course. At WeLoveWeb we use intuitive content management systems (CMS) such as WordPress, and we provide a guide or basic training so you can update texts, images, or blog posts without relying on us for day-to-day changes.
Your current website will continue to function normally until launch day for the new one. We work in a private development environment (a test clone) so you can see progress and request changes without affecting your current users.
