SEO (Search Engine Optimization) is a set of techniques to optimize blogs and content of websites to have better visibility in the search results of Google, Bing and other search engines. It focuses on satisfying users’ searches with valuable content that answers their questions or problems. This helps generate more quality traffic, increase clicks, and improve sales or leads from your website.
Benefits of SEO on your website
Increase the visibility of your brand or product
“Existing” on the internet is vital to have more opportunities to be visualized by your end user, which helps to obtain more clicks and leads. For this, it is important to have a better positioning than your direct competitors and appear before them. Therefore, having the correct keywords that link a user’s search to your product or service is an important piece in your SEO strategy.
Improve qualified traffic
When you select the correct keywords for your content, you can resolve doubts of your end users. The ideal is to provide valuable information that brings users closer to your brand and they trust your product, since their doubts were resolved thanks to your content. This also helps to create brand loyalty.
Domain authority
How many brands are talking about you? In SEO, the alliance with other websites related to your industry that can guarantee the quality of your products and services is important, and that is achieved with links that redirect to your website. They can be your suppliers, products complementary to yours, or even digital magazines that talk about the launch of one of your products. These links, known in SEO as backlinks, help to boost your web positioning.
Educate the consumer
This point goes hand in hand with high-value content for the user and providing clear information so that they can understand your product or service. If your products need maintenance, it is important to talk about all these factors to educate the user and continue making purchases in the long term.
Have a better positioning than the competition
Answering user queries before or better than your competition is the key within SEO to obtain a better positioning compared to your direct competitors. Having a better position means appearing before them in Google searches and other search engines, which translates into more probabilities of obtaining a click and a possible sale before them.
Better return on investment in campaigns
When you position in the Top 10 of the search results, the CTR (cost per click) of your adwords campaigns will be lower since Google does not need to give you so much “help” to position yourself in the first places in your ads. Therefore, the organic channel of your website complements the paid channel and vice versa.
Key elements for your SEO strategy
Technical SEO
While content is a fundamental piece in your SEO strategy, it is not everything. The technical part in an SEO strategy is vital for the correct functioning and indexing of your website. By indexing we mean that your site is a good candidate to appear in user searches.
Content SEO
Content is the king of SEO, a good content plan will help you place on your website the keywords with which you are interested in positioning. Even if you do not have a blog, it is important that you think very well about how to write the descriptions of your products, the texts of your single pages, the descriptions of your categories, among other elements where you can place your main keywords.
Local SEO
Local SEO is very important for websites or businesses that have physical stores, and their strategy is related to Google My Business listings. We have all used our cell phone at least once to find a specific store or a restaurant that is close to us, or to see the hours and days that our favorite business opens, as well as the reviews of its service. Therefore, it is important to keep this information updated so as not to lose any sales opportunities.
Now that you know the importance of SEO for your online store or website, we invite you to contact us to provide you with advice where you can learn more about the aspects of this service and how they would apply to your website. Whether as an SEO agency or as SEO consultants, at WeLoveWeb we have a trained team to improve the positioning of your website and take your organic channel to another level.
